Ancci positions itself as a premium prescription eyewear brand with an accessible price point (often referred to as "Affordable Luxury"). Design philosophy: Focusing on the combination of contemporary fashion and daily usability. Ancci's products are not overly complicated or ostentatious, but aim for elegance, luxury, and sophistication in every small detail. Target audience: Highly favored by intellectuals, office workers, students, and those who love a minimalist yet classy style.