LeKhaMart products are not for sale - Committed to Lead a healthy life
Last updated: June 17, 2026
LeKhaMart business culture declaration
LeKhaMart was born to sell goods. But there are products we choose not to sell — even though it's legal, even though it's profitable, even though the market needs it.
It is not a legal provision or a media campaign. The absence of these products on all LeKhaMart sales channels is our way of making our stance clear — no need for lengthy explanations.
Lead a healthy life is not a line on the logo. That is a filter applied to each product, before the product is allowed to appear on any of LeKhaMart's sales channels.
1. Purpose
LeKhaMart built a business portfolio following the orientation of Lead a healthy life: live healthy, use correctly, eat right, and consume transparently.
The list below summarizes product groups that pose health risks, easily form unhealthy consumption habits, lack ingredient/origin transparency or are not safe to use, based on conclusions from international health organizations (WHO, IARC, FAO) and Vietnam's current technical regulations.
Partners/suppliers: If the product belongs to this category, please do not submit a quote or proposal for cooperation.
2. Scope of application
- Applicable objects: customers, suppliers, distributors, offering partners and LeKhaMart purchasing team.
- Scope of application: stores, websites, e-commerce platforms, social networks, B2B channels and all other sales channels of LeKhaMart.
- How to understand categories: see Section 6 — Legal notes & media guidelines.
3. Principles of product selection
| Principle | Applicable content |
|---|---|
| Not addictive | Do not sell products that contain nicotine, alcohol, stimulants or easily create dependence. |
| Do not promote bad habits | Do not sell products high in sugar, salt, fried oil, ultra-processed or easily causing deviations in eating behavior. |
| Do not exchange the concept of health | Do not sell products labeled "healthy", "organic", "detox", "low GI", "sugar-free", "weight loss" if there is a lack of evidence and corresponding documents. |
| The origin is not ambiguous | Refuse products that lack declaration, testing, secondary labels, invoices or documents or cannot be traced to the manufacturer. |
| Do not ignore contact safety | Refuse products that come into contact with the body with the risk of toxic chemicals, and protective, household, electrical, and children's products that do not meet safety standards. |
| Do not sell at any cost | Products with high profits but against business ethics, causing misunderstandings or affecting health are still not allowed to be traded. |
4. List of products LeKhaMart does not sell
4.1 Food, beverages & nutrition
| No | Product group | Scientific Risk & Position LeKhaMart |
|---|---|---|
| 1 | Cigarettes, electronic cigarettes, shisha, heated tobacco devices, nicotine products | Nicotine is addictive; Tobacco smoke and related products increase the risk of cardiovascular, respiratory disease and cancer (IARC – Group 1). LeKhaMart: does not do business, does not accept offers, and cannot be used as gifts of any kind. |
| 2 | Wine, beer, alcoholic beverages, alcoholic gifts | Ethanol in alcoholic beverages is classified by IARC as group 1 carcinogenic; WHO affirms that there is no consumption threshold that is considered absolutely safe. LeKhaMart: not for business, not used as gifts or promotions with sales programs. |
| 3 | Industrially processed meat: sausages, sausages, ham, cold cuts, bacon, smoked meats, canned foods high in salt/nitrite | IARC places processed meat in group 1; Consuming 50g/day is reported to increase the risk of colorectal cancer by about 18%. LeKhaMart: does not do business in this group; The meat list prioritizes fresh meat with clear origins. |
| 4 | Carbonated soft drinks, bottled milk tea, fruit drinks mixed with sugar, drinks with added sugar | High free sugar, empty energy; related to overweight, tooth decay, metabolic disorders, non-alcoholic fatty liver. LeKhaMart: not doing business; The beverage list prioritizes filtered water, unsweetened tea, and pure juice without added sugar. |
| 5 | Energy drinks, high caffeine drinks, alertness stimulating drinks | High caffeine combined with sugar and stimulants can cause nervousness, insomnia, and increased blood pressure; The risk is higher in children and people with cardiovascular disease. LeKhaMart: does not sell this product group. |
| 6 | Instant noodles, instant porridge/packages, fried snacks, fried puffs, packaged potato chips | High in sodium, saturated fat, low in fiber and micronutrients; If used regularly, it is easy to form poor nutritional habits. LeKhaMart: does not position this group as the main meal, does not prioritize business. |
| 7 | Frozen ultra-processed foods: pizza, pre-fried chicken/fish, canned meals with lots of additives | Often high in salt, sugar, saturated fat, flavor additives and preservatives. LeKhaMart: does not do business in ultra-processing groups; Prioritize original foods with transparent ingredient lists. |
| 8 | Products containing industrial trans fats: shortening, partially hydrogenated oils, confectionery using opaque fats | Industrial trans fat increases LDL, reduces HDL, increasing the risk of coronary artery disease; WHO recommends its complete removal from the food chain. LeKhaMart: refuses any products that contain trans fat or do not clearly state the type of fat used. |
| 9 | Pre-fried foods, fried oil over and over again, fried foods without oil process control | Oxidized oil when reused many times produces compounds that are not beneficial for the liver, heart and metabolism. LeKhaMart: do not do business if the supplier cannot prove the oil process, temperature and oil change frequency. |
| 10 | Meat, eggs, milk, and seafood are at risk of having residues of antibiotics, hormones, and chemicals that are banned or exceed thresholds | Residues of antibiotics/banned chemicals pose direct health risks and contribute to antibiotic resistance (WHO/FAO warning). LeKhaMart: only work with suppliers that demonstrate traceability, testing results and appropriate safety certification. |
| 11 | Vegetables, tubers, fruits, and agricultural products have the risk of pesticide residues, growth stimulants, or preservatives exceeding the threshold. | Uncontrolled agricultural chemical residues can affect the liver, kidneys, and endocrine system when accumulated over a long period of time. LeKhaMart: only sells agricultural products with clear growing areas, farming processes and testing results. |
| 12 | Dried seafood, dried fish, dried squid, dried shrimp, dried foods of unknown origin or suspected of being laced with dyes/preservatives | Risks from industrial dyes, undeclared preservatives, mold, mycotoxins or heavy metals depending on the source. LeKhaMart: does not sell floating dry goods, has no testing records. |
| 13 | Foods that use additives, colors, sweeteners, and preservatives that exceed thresholds or are not transparently declared | Allowed additives must still be used within limits; Lack of transparency makes it impossible for users to assess allergic or metabolic risks. LeKhaMart: reject products lacking secondary labels, declarations or clear ingredient lists. |
| 14 | Marshmallows, small/chewy cup jellies, colorful and flavored candies aimed at children | Often use many synthetic colors and flavors; Some small, chewy jelly forms pose a risk of choking in young children. LeKhaMart: does not sell products with potential safety risks for children, regardless of popularity in the market. |
| 15 | Confectionery high in sugar, glucose-fructose syrup, snack products that create a feeling of dependence on sweet/salty taste | Easily distorts taste, increases empty energy consumption, and forms the habit of frequent snacking. LeKhaMart: does not consider this group as key products or gifts with a healthy living orientation. |
| 16 | Breakfast cereals, cookies, cakes, and snacks are labeled "healthy" but the actual ingredients are high in sugar, palm oil, and syrup. | Some products are marketed as convenient/healthy but are high in sugar, fat and low in real fiber. LeKhaMart: only consider products with transparent ingredient lists, low sugar and evidence consistent with the declared label. |
| 17 | Foods for rapid weight loss, detox, weight loss tea/coffee, and fat burning products have no scientific evidence | Easily misleading, at risk of containing banned substances, causing dehydration or promoting extreme eating behavior. LeKhaMart: does not sell quick weight loss products; Prioritize communication about eating right and exercising properly. |
| 18 | Over-advertised functional foods: cure diseases, treat diabetes/cancer, increase physiology, increase height/rapid memory | Advertising that goes beyond evidence can cause patients to delay appropriate medical treatment. LeKhaMart: only considers products with legal declarations, clear evidence and communication in accordance with legal regulations. |
| 19 | Expired or near-expired food is not suitable, the box is bulging, dented, torn, or stored at the wrong temperature | Risk of infection, deterioration or quality deviation from the original announcement. LeKhaMart: does not import, does not sell, does not discharge goods in any form for this group. |
| 20 | Products labeled "organic", "natural", "low GI", "sugar-free", "healthy" but without corresponding certification/evidence | Misleading customers, especially groups with metabolic diseases, children, pregnant women and the elderly. LeKhaMart: all health claims on the label must have corresponding testing or certification records; If you fail, you will not be able to do business. |
4.2 Consumer goods in contact with skin, safe for use and household use
| No | Product group | Scientific Risk & Position LeKhaMart |
|---|---|---|
| 21 | Clothes, fabrics, towels, socks, and apparel are at risk of being dyed with toxic colors, residual formaldehyde, aromatic amines from azo dyes, or heavy metals. | Textile products in direct contact with skin; Prolonged sweat and friction can increase chemical absorption through the skin if they exceed the threshold according to QCVN 01:2017/BCT. LeKhaMart: does not sell textiles and garments that do not meet QCVN 01:2017/BCT or do not have testing records when needed. |
| 22 | Underwear, children's clothing, sportswear, pajamas, fabric masks with prolonged skin contact but lacking chemical safety records | In groups with sensitive or prolonged skin contact, the risk increases when the body sweats. LeKhaMart: only sells products with clear origins, materials and test results suitable for groups with direct skin contact. |
| 23 | Slippers, shoes, bags, wallets, belts, imitation leather/plastic/glue items that have a strong odor or are suspected of containing formaldehyde, phthalates, PAHs, heavy metals | Plastic materials, imitation leather, and poor quality glue can spread chemicals, causing skin or respiratory irritation. LeKhaMart: does not sell products with unusual chemical odors or lacking material safety records. |
| 24 | Cosmetics, mixing creams, whitening creams, skin care products that are not declared or suspected to contain corticosteroids, mercury, or hydroquinone in excess of the threshold | Cosmetics of unknown origin can cause irritation, allergies, skin damage and affect overall health depending on the active ingredients. LeKhaMart: does not sell cosmetics without declarations, additional labels, responsible units or advertisements for skin disease treatment properties. |
| 25 | Hair care products, curling/straightening/dyeing, nail polish, and nail glue have the risk of containing formaldehyde or toxic solvents in excess of the threshold. | Contact with skin, nails, hair and respiratory tract; Formaldehyde and strong solvents may cause irritation or respiratory effects. LeKhaMart: only reviews products with valid cosmetic claims, safety records and clear instructions for use. |
| 26 | Children's toys that do not meet standards, small parts that are easy to swallow, paint containing lead/cadmium or plastic containing excess phthalates | Young children have hand-mouth and skin contact; Risk of choking or heavy metal/plasticizer poisoning if the product is of poor quality. LeKhaMart: does not sell toys that do not meet QCVN 3:2019/BKHCN, do not have conformity stamps or lack age warnings. |
| 27 | Water bottles, food containers, wrapping films, plastic items in contact with food of unknown material or used at the wrong temperature | Substandard plastic or used at the wrong temperature can leach unwanted substances into food. LeKhaMart: does not sell products that do not clearly state materials, usage temperature or food contact standards. |
| 28 | Pots, pans, kitchen utensils with peeling coating, undisclosed materials, cheap colored enamel suspected of leaching heavy metals | Direct heat and food contact; Poor quality materials can leach harmful substances or peel off coatings into food. LeKhaMart: only sells products with clearly stated materials, temperature instructions and safety standards. |
| 29 | Poor quality helmets: fashionable helmets, thin foam, weak shells, poor straps/buckles, no regulation stamp, not meeting QCVN 2:2021/BKHCN | Helmets are life protection equipment; Poor quality helmets create a false sense of security but do not protect the head in a collision. LeKhaMart: does not sell helmets that do not meet QCVN 2:2021/BKHCN or cannot trace the manufacturer. |
| 30 | Electrical equipment, sockets, chargers, batteries, lights, and electrical appliances do not meet electrical safety or have unknown certification | Poor quality electrical products can cause short circuit, fire, electric shock or property damage. LeKhaMart: only sells products with appropriate certification, technical specifications and clear safety instructions. |
| 31 | Indoor scent products: scented candles, scented wax, room sprays, essential oils, incense sticks/incense with strong chemical smells or unclear ingredients | Release into indoor air may cause respiratory irritation, headaches or allergies in sensitive people. LeKhaMart: does not sell products with strong odors, lack of ingredient declaration, or excessive advertising of therapeutic properties. |
| 32 | Household cleaning and hygiene products contain harsh chemicals, inadequate warning labels, or packaging that can easily be confused with food | Risk of skin, eye, respiratory irritation and accidents when stored or used incorrectly. LeKhaMart: does not sell products that lack warning labels, safety instructions or packaging that is confusing to children. |
4.3 Principles of general application
| No | Scope | LeKhaMart stance |
|---|---|---|
| 33 | Sales programs that promote unhealthy consumption habits: snacks high in sugar/salt, sweet drinks for children, alcohol/cigarette gifts | Some products in the program may be legal, but packaging and communication may promote unhealthy consumption behavior. LeKhaMart: does not implement sales programs that go against the Lead a healthy life direction, regardless of short-term sales effectiveness. |
| 34 | Any product lacking traceability, lacking invoices or documents, lacking required declaration/certification or false advertising | Transparency is the minimum condition to protect customers and brand reputation. LeKhaMart: the purchasing department refuses immediately when the supplier cannot prove the origin, legality, safety standards and after-sales responsibility. |
5. Reference sources
- WHO – Healthy diet fact sheet: https://www.who.int/news-room/fact-sheets/detail/healthy-diet
- WHO Europe – No level of alcohol consumption is safe for our health: https://www.who.int/europe/news/item/04-01-2023-no-level-of-alcohol-consumption-is-safe-for-our-health
- IARC – Red meat and processed meat press release: https://www.iarc.who.int/wp-content/uploads/2018/07/pr240_E.pdf
- IARC – Alcoholic beverages and ethanol in alcoholic beverages classified as Group 1 carcinogens: https://www.iarc.who.int/faq/iarc-handbooks-of-cancer-prevention-volume-20a-reduction-or-cessation-of-alcohol-consumption/
- WHO – Trans fat fact sheet: https://www.who.int/news-room/fact-sheets/detail/trans-fat
- QCVN 01:2017/BCT – Limit levels of formaldehyde and aromatic amines from azo dyes in textile products: https://www.vietnamtradeportal.gov.vn/index.php?id=2023&r=site%2Fdisplay
- National Cancer Institute – Formaldehyde: https://www.cancer.gov/about-cancer/causes-prevention/risk/substances/formaldehyde
- WHO – Helmets: a road safety manual for decision-makers and practitioners: https://www.who.int/publications/i/item/9789240069824
- QCVN 2:2021/BKHCN – National technical regulation on helmets for motorcyclists and motorcyclists: https://opendata.quangngai.gov.vn/dataset/738a744f-6870-4c8b-8f64-db853a4ec46f/resource/8f432008-1ee8-4531-89b7-85ea8dad2524/download/qcvn-2-2021-bkhcn.pdf
- Circular 09/2019/TT-BKHCN / QCVN 3:2019/BKHCN – Safety of children's toys: https://thuvienphapluat.vn/van-ban/Linh-vuc-khac/Thong-tu-09-2019-TT-BKHCN-Quy-chuan-ky-thuat-quoc-gia-ve-an-toan-do-choi-tre-em-429472.aspx
6. Legal notes & media guidelines
This content is LeKhaMart's product selection policy and healthy consumer communication orientation, not medical advice for individuals.
Communication principles: do not label an entire industry as harmful; Do not repeat lengthy medical warnings to clients. LeKhaMart's most effective way of communicating is action — no selling, no accepting offers, no making introductions — instead of explanation.
When editing on the website, prioritize the phrases: "at risk", "does not meet criteria", "lacks safety records", "does not meet standards", "LeKhaMart is not in business". Avoid absolute attribution phrases such as “toxic”, “definitely causes cancer” for product groups for which scientific evidence is currently at the level of risk/association, not absolute cause and effect.
If a partner's products belong to the above groups, please do not submit a quote or proposal for cooperation. If the product has a complete safety record and is consistent with the Lead a healthy life orientation, please send testing results, declarations, traceability records and label samples for LeKhaMart to evaluate.
Content is reviewed at least every 6–12 months, or as soon as there are new legal regulations, technical regulations or scientific warnings.
LeKhaMart – Lead a healthy life
This is how LeKhaMart chooses to do business — today, and for the long term.